Vonderhaar's committee spent the most on advertising in the quarter, with 37.8% of this total ($7,545) going to Wgem in Quincy. Table 1 below shows the distribution of how Vonderhaar's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$19,987
63.6%
Advertising, mailings
$7,766
24.7%
Direct mail
$1,097
3.5%
Polling
$1,060
3.4%
Events
$910
2.9%
Event / food
$630
2%
Table 2 below shows the top 19 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Media Development
2016-10-13
$7,766
Advertising, mailings
Wgem
2016-10-21
$7,225
Advertising
Media Development
2016-10-18
$3,198
Advertising
Khqa
2016-10-18
$3,040
Advertising
Media Development
2016-11-15
$2,210
Advertising
Media Development
2016-11-02
$2,034
Advertising
Laser Images
2016-10-25
$1,097
Direct mail
ONE Restaurant and Bar
2016-11-10
$630
Event / food
Communication Express
2016-11-16
$558
Polling
Star Radio
2016-11-03
$515
Advertising
Martini's 515
2016-10-20
$510
Events
Communication Express
2016-10-19
$502
Polling
Quincy Notre Dame
2016-12-01
$500
Advertising
Quincy Herald Whig
2016-11-01
$431
Advertising
Tiramisu
2016-10-25
$400
Events
Spectrum Reach
2016-11-07
$294
Advertising
Spectrum Reach
2016-10-21
$219
Advertising
Wgem
2016-10-18
$205
Advertising
Wgem
2016-11-09
$115
Advertising
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