Farha's committee spent the most on television advertising in the quarter, with 51% of this total ($16,380) going to Wgem in Quincy. Table 1 below shows the distribution of how Farha's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$32,097
38.4%
Campaign work
$22,778
27.3%
Newspaper advertising
$9,894
11.8%
Radio advertising
$6,979
8.4%
Election day expenses
$4,424
5.3%
Brochures
$1,740
2.1%
Mailing
$1,542
1.8%
Printing
$1,540
1.8%
Telephone polling
$1,200
1.4%
Donations
$300
0.4%
T-shirts
$296
0.4%
Food
$231
0.3%
Phone bank expenses
$211
0.3%
Supplies
$200
0.2%
Promotional items
$160
0.2%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
Media Development
2016-02-19
$9,229
Campaign work
Wgem
2016-02-22
$8,140
Television advertising
Wgem
2016-02-11
$6,000
Television advertising
Khqa
2016-02-09
$5,675
Television advertising
Media Development
2016-02-26
$4,651
Campaign work
Media Development
2016-03-08
$3,859
Campaign work
Herald Whig
2016-02-16
$3,854
Newspaper advertising
Town and Country Inn & Suites
2016-03-29
$3,574
Election day expenses
STARadio
2016-02-09
$3,420
Radio advertising
Media Development
2016-02-15
$3,238
Campaign work
Herald Whig
2016-03-08
$3,159
Newspaper advertising
Khqa
2016-02-22
$2,165
Television advertising
Spectrum Reach
2016-02-29
$2,042
Television advertising
Spectrum Reach
2016-02-15
$2,022
Television advertising
Town Square Media
2016-02-11
$1,694
Radio advertising
JK Creative Printers
2016-01-14
$1,542
Mailing
JK Creative Printers
2016-02-24
$1,540
Brochures
JK Creative Printers
2016-02-17
$1,540
Printing
Khqa
2016-03-08
$1,420
Television advertising
WGEM Radio
2016-02-09
$1,265
Radio advertising
Wgem
2016-02-18
$1,235
Television advertising
Spectrum Reach
2016-03-07
$1,013
Television advertising
Elliot Publishing
2016-02-18
$907
Newspaper advertising
Herald Whig
2016-02-11
$837
Newspaper advertising
Media Development
2016-03-19
$832
Campaign work
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